The Buy Switch is a collaboration between Matt Anderson, a marketing strategist with nearly 20 years' experience, and
Deksia, a nationally top-ranked advertising agency.
Marketing professionals usually belong to one of three tribes. Each tribe has tools and techniques that sometimes work. But their views of how marketing works are incompatible. So like religious converts, they all too frequently believe there's only one truth path to marketing success.
In my nearly 20-year career, I worked in each of the three disciplines: direct response (writing "junk mail" that raised more than $10M for national charities), traditional advertising (working on many 6- and 7-figure campaigns for large and mid-sized businesses), and data analytics (using research to guide sales).
The Buy Switch is the result of nearly five years' work to take the best tools available to each marketing discipline and distill them into a system easy enough for small and medium-sized businesses to use.
I've used The Buy Switch with success for my own clients and in my own businesses. Now it's widely available for the first time, backed with the resources and strength of a world class team.